A serendipitous meeting at the Walk to End Women’s Cancer in Washington, D.C. led to this promo for Cleavitz, an innovative, socially responsible, woman-owned small business that donates a percentage of its profits to breast cancer research. Their product is pretty terrific, too! Cleavitz offers a patented half-top design that greatly expands the range and versatility of women’s wardrobes. This promo, which merges fun animation with expressionistic, colorful live-action HD footage of Cleavitz’s demographic, allowed Spark to support both a product we like and a charitable cause we believe in.